CategoryDesign | Digital | Print | Fulfilment

Always a huge season for retail, especially for an outdoor brand the scale of Regatta, is Christmas. The design combined beautifully shot atmospheric imagery with a glittery gold Christmas present theme.

The Challenge

Following approval of the design BASE10 managed the job, from the initial set up of the print brief, through to creating all print ready artwork, technical drawings and sign of for production. Prototyping of various mirri and glitter materials was carried out to insure the best result was achieved for the display. In depth store guidelines were set up and sent to store with each pack to insure all items are displayed correctly and consistently throughout the estates.

As with every POS campaign, bespoke digital assets were set up for in-store screens, E-com and social channels.