CategoryDesign | Digital | Print | Fulfilment

An important time of the year and a big campaign for Regatta is always camping. Each year the Festival and Camping season requires a full service campaign including Window displays, in-store POS, outdoor media and digital creative.

The Challenge

As a trusted partner to Regatta, BASE10 were tasked with creating the master print brief and setting up all artwork and technical files, booking in with the production facility and overseeing the job. A bespoke FSDU was created to display a range of new sleeping bags, which required material testing and assembly instructions for store staff.

Alongside the POS campaign a full suite of digital assets were created including product specific animations for in-store screens, social assets and E-com collateral.