MOR Clinic
BASE10 were given the fantastic opportunity to create the brand and identity for a new aesthetics business based in Cornwall. The concept was to create a relaxed and welcoming atmosphere in contrast to the dated, often sterile and intimidating clinics common within the industry
The Challenge
The owners, being young medical professionals, required a brand that would stand out and cut above an ever competitive industry. The team at BASE10 combined a luxurious modern typeface for the MOR logotype supported by a clean minimal san serif font for the CLINIC lettering. The dark midnight blue gives strong stand out the to white lettering whilst being a nod to the NHS blue, the industry both partners are still part of
BASE10 were lucky enough to be given full control over every aspect of design. A full suite of stationary was produced, including business and loyalty cards, leaflets, gift vouchers and table talkers. A full service website optimised for mobile, tablet and desktop was created as well promotional animations and digital assets.
The team drew a 3d model of the clinic at scale and produced rendered visuals of the reception area and treatment rooms. Drawings were then put together for the development of a slatted back wall and bespoke tiled reception desk.
