It was tasked with BASE10 to create the artwork for the store window displays and in-store POS, as well as out of home creative and competition creative. The project included the creation of all print ready artwork. technical CAD drawings for any 3D elements and the set up of a master print brief in order to book the job into production, with all aspects of production, fulfilment and delivery managed by BASE10.

Parallel to the POS design a digital campaign was put together consisting of store screen animations, social assets and E-com collateral.